The feather was never magic.

For the record, no tigers, real or imagined, were harmed during the making of Made In China (2019).  The film alludes to the practice of making aphrodisiacs out of tiger parts, but the characters do not do that, and the film does not endorse the practice.  I am spoiling an actual plot point here, but the (imaginary) tigers are fine.

At a cultural festival in Gujurat, a visiting Chinese dignitary dies after consuming "Tiger Magic Soup", which, as mentioned, contains no actual tiger.  The police don't know what is or isn't in the soup, though, so they bring in entrepreneur Raghuvir Mehta (Rajkummar Rao) for questioning,  And that provides the opportunity for a lengthy flashback!

It's really pretty straightforward, though.  Raghuvir was once a struggling carpet salesman with a long-suffering wife, Rukmini (Mouni Roy), and a dream.  Several dreams, in fact - the emu farming didn't work out, but he is certain that success is right around the corner.  His family are not so sure, so they browbeat him into flying to China to help his cousin Devraj (Sumeet Vyas) set up an energy drink business.  The potential investor, Tanmay Shah (Paresh Rawal) isn't interested, so Devraj scuttles off, but Tanmay sticks around long enough to give Raghuvir some very shrewd (if cynical) advice.

Devraj is still nowhere to be found, so his Chinese contact, Xiu Lee (Danni Wang) tracks down Raghuvir, yells at him, apologizes, takes him out drinking, and somehow convinces him to meet with her old boss Hau Lee (Jeffrey Ho), and he convinces Raghuvir to try and market Tiger Penis Soup (the Chinese version also contains no tiger parts) in India.

And so Raghuvir assembles a crew of misfits, the most important being Doctor Vadhi (Boman Irani), a "sexologist" who impresses Raghuvir with his simple and honest approach to helping people.  This is an entrepreneur movie, and, like a  sports movie, there are certain story beats that have to happen.  They do.

But this is not just an entrepreneur movie.  The reason Tiger Magic Soup is so successful is because people aren't willing to talk about issues of sexual health and want a quick fix; Vadhi is using the apparent aphrodisiac as an excuse to start the conversation.  Like Raghuvir, this movie is selling something: the importance of sex education and open communication about potentially embarrassing topics.  And like Raghuvir, it's not subtle, but it is effective.