When you're a Bichchoo, you're a Bichhoo all the way.

 

Two street gangs, both alike in dignity

(In lovely Goa, where Josh (2000) lays its scene)

 From recent grudge break to more mutiny

Where filmi blood makes filmi hands unclean.

Now shadowed o'er the star-crossed lovers are,

For Shah Rukh Freakin' Khan is in the cast

Thru schemes of real estate, a silly car

And baking pranks, the end will come at last.

 Josh is loosely (very loosely) based on Romeo and Juliet; there's some strong influence from West Side Story (including an awful lot of snapping in the choreography)  but the end result is closer to Shakespeare than to Broadway, while being very much its own thing.

 In the year 2000 Shah Rukh Khan was Bollywood's King of Romance, but he was also old enough that no one would buy him as Romeo.  Instead, he's playing Tybalt, or the 19802 Goan equivalent.  Khan plays Max Dias, leader of the Eagles, one of the two street gangs that dominate the town of Vasco.  The gangs have split the town neatly in half, and Max is quick to defend his territory, but he also hangs out with his twin sister Shirley (Aishwarya Rai) and still finds time to harass sensitive and classy violinist Rosanna (Priya Gill.)

 The other gang is called the Bichhoos, led by Prakash (Sharad Kapoor).  While the Eagles are locals, the Bichchoos are largely from neighboring Maharastra, and they are Hindu while the Eagles are Christian and wear bright pastels while the Eagles wear leather.  The Bichhoos also have something like a regular racket; Goa's transition from Portuguese possession to Indian state caused many of the landholders to leave suddenly, so squatters are common and who owns which property can be hard to figure out; the Bichchoos help large real estate companies by driving inconvenient people from potentially valuable locations.

The situation is tense but stable, at least until Prakash's brother Rahul (Chandrachur Singh) returns home from college in Mumbai.  He's keen to take his mother (Suhas Joshi) and brother back to Mumbai with him, but they do not want to go.  Meanwhile Rahul decides to roam the streets and see the sights.  He wanders into Bichhoo territory and catches sight of Shirley.  It's love at first sight for Rahul and he follows her around for a while before approaching her in church.  It is not love at first sight for Shirley, though - she laughs in his face and tells him that if he wants a guide, he should ask Max.  

That's not the end of it.  Rahul is a man in love, and he decides to stay in Vasco and open a pastry shop.  Shirley is not exactly interested, but she is impressed by how Rahul stands up to Max, and makes a bet with the brave baker; if he dares to approach her in front of her overprotective brother she'll give him a kiss.  And there just happens to be masked ball coming up . . .

Rahul and Shirley move closer to a relationship, Max finally manages to win over Rosanna by remembering that he's played by Shah Rukh Freakin' Khan, and the movie stops being Romeo and Juliet for a while and focuses on real estate shenanigans as Prakash hatches a scheme to sell off the town square, a scheme made possible because Rahul accidentally discovered that the incredibly wealthy landlord Alberto Vasco had a couple of secret heirs.

Star-crossed lovers aren't exactly rare in Bollywood, and both Romeo and Juliet and West Side Story are easily adapted to Indian sensibilities.  In some ways Josh manages to improve on its inspirations, since the relationship between Rahul and Shirley actually develops over a period of time rather than jumping immediately to true love.  Shirley is kind of a terrible person for much of the first act, but she does improve considerably.

However, it's really not their movie - the relationship is a catalyst for what happens, but Max is played by Shah Rukh Khan and oozes screen presence, which means that Josh inevitably becomes a movie about Tybalt, and Max gets most of the big dramatic beats in the second half of the film.  It's really a great part for Khan, combining the goofy charm he's known for with the intense menace that made him a star.  

Colors are bright, emotions are big, the plot is twisty, and the music is fun.  I don't think Josh makes many top ten lists, but it's a fine example of late nineties Bollywood.