As the title implies, Bhool Bhulaiyaa 3 (2024) is the latest installment in the Bhool Bhulaiyaa franchise. While it shares much of the cast of Bhool Bhulaiyaa 2, and one key actor returns form the first movie, this is a spiritual sequel rather than a direct sequel; there's no shared universe, but character names are the same and plot points echo the previous films, up until the point when they do not.
The first real difference is in the choice of protagonist. In the first movie, Aditya (Akshay Kumar) is a psychiatrist, using the trappings of spiritualism to help a patient suffering from a spooky but ultimately natural problem. In the second movie, Ruhaan (Kartik Aaryan) is forced by circumstances to pretend to be Rooh Baba, and winds up dealing with a very real ghost. Here Ruhaan (Kartik Aaryan again) is already posing as Rooh Baba, cheerfully driving away fake ghosts and fleecing the wealthy and gullible with the help of his sidekick Tillu (Arun Kushwah.)
A potential client (Rajesh Sharma) turns the tables by faking a haunting by the ghost of his actually very much alive niece Meera (Triptii Dimri). Even though they know he's a fake, Meera and her uncle need the help of Rooh Baba, and the video of him freaking out over an apparent ghost provides excellent blackmail material.
Meera's father (Vijay Raaz) is the Raja of Rakhtghat,but the entire family are living in squalor in the cowshed across form the palace. The place is supposed to be haunted by the ghost of Manjulika, a supremely talented princess of the family who murdered her brother Debendrenath two hundred years ago, was burned alive as punishment, returned as a ghost to kill her father, and was ultimately sealed up behind a scary door which must never be opened under any circumstances, which is surprisingly common in this sort of movie. Ruhaan looks so much like the portrait of Prince Debendrenath that everyone assumes he is the prince's reincarnation, here to drive away Manjulika and restore the family to prosperity. That is certainly the thesis of the family's spiritual advisor, a Rajpurohit (Manish Wadha), who tells Ruhaan that he must open the scary door, but only on the night of Durga Ashtami.
The family moves back into the palace and starts to live comfortably for the first time in ages - the villagers are sure that Manjulika is about to be exorcised, so they're willing to lend money to the Raja again, and once the palace is ghost free it can be sold for enough money to support them indefinitely, and pay Ruhaan a tidy commission. And soon enough Mallika (Vidya Balan) and her team show up to handle the restoration; she's not the person Meera was expecting, but Mallika explains that he's suddenly left on a long vacation.
Spooky things begin to happen, because this is a haunted house movie. But Ruhaan quickly realizes the truth: the scary door is already open, and three grifters (Rajpal Yadav, Sanjay Mishra, and Ashwini Kalsekar) have been living in the forbidden room and faking the haunting to keep people away. Ruhaan knows a thing or two about faking hauntings, so he arranges a public ceremony to drive the ghost out,and asks Mallika to play the part of Manjulika. Everyone buys it, and nobody seems to notice that Mallika really threw herself into the part.
The "ghost" is gone, and the palace is put up for sale, drawing a few interested buyers,but no one is willing to pay the Raja's asking price. Mallika's team accidentally break a wall, revealing yet another scary door, and the Rajpuroihit discovers that Manjulika had an older sister, Anjulika. The Raja and Ruhaan open the new scary door but don't discover much, and soon after the glamorous Mandira (Madhuri Dixit) arrives to buy the palace, though she won't sign anything until Durga Ashtami.
And then rich jerk Vicky Khanna (Shataf Figar) arrives and announces he's willing to buy immediately. He can easily match Mandira's price, so the raja quickly agrees. Khanna doesn't want to restore the palace, he wants to remodel it and turn it into a five star hotel, which is always a recipe for disaster in an Indian ghost movie. It makes the ghosts angry, and it seems to infuriate both Mallika and Mandira. Khanna dies in an apparent car accident that night, and suddenly Mandira is the top bidder again.
The haunting intensifies, the masked red burning phantom of Manjulika appears to multiple characters,and both Mallika and Manjira are acting very strange indeed. The Rajpirohit prepares Ruhaan for a final supernatural confrontation, but what nobody realizes is that this isn't a house haunted by two sisters, it's haunted by three.
"Bhoolm bhulaiyaa" translates roughly to maze or labyrinth, and this is easily the most labyrinthine plot in the series, with a haunting that is being faked by a different ghost. While it's complicated, the plot mostly hangs together. It's never especially scary,but the smoldering masked ghost of Manjulika is an arresting image. And it's a movie with its heart in the right place, though I am not really qualified to judge how well it handles the social issues it touches on.
All that aside, though, there are two real reasons to watch Bhool Bhulaiyaa 3: Madhuri Dixit and Vidya Balan. They're both veteran actresses at the top of their game here, mixing spooky scenery chewing, quiet menace, and surprisingly touching moments of genuine emotion.